Master Ji – Head Tailor, handmakes your Cotton Conscious clothing alongside his co-workers who live on the same street. Master Ji lives with his wife and two beautiful children above his tiny workshop.
This set up keeps all the family together, whereas many people in India leave their families behind as they migrate to the big cities for work, often not seeing their loved ones for months at a time or sometimes up to a year.
Master Ji’s daughter comes home from school and loves to help out, checking that all the mother of pearl buttons have been hand sewn correctly by the local Guru Ji who works in complete silence. There is always a regular supply of delicious sweet Chai by his wife who is always trying to get us to eat much more “lunch” than we need too.
For a few months of the year, we work alongside the tailor in his workshop in the foothills of the Himalayas, India. Together we slowly handmake small quantities of exclusive, timeless, stylish and practical Cotton Conscious garments. The tailors are fairly paid, directly by us.
Everything is designed and handmade ethically in-house (a humble, traditional tailors workshop in Rishikesh, India) also known as “The Land of the Gods”). We believe you can feel a special energy in the fabric that can only be found when wearing handcrafted clothes.
The Himalayan Khadi Cotton Mill
The Khadi cotton mill where our cotton is traditionally handwoven is a rehabilitation centre and home for men and women who have lost limbs and suffer from other disabilities. Sitting in the lap of nature, nestled in the foothills of the Himalaya’s, this truly is an idyllic and beautiful place to create this Indian heritage fabric.
All hand-spun, and hand-woven by manually powered looms, these natural yarns cannot be rushed and are made slowly with love. In 1918 Khadi was famously promoted by Mahatma Gandhi who considered Khadi a sacred cloth.
These beautiful textiles are used to create part of our Cotton Conscious collection of slow fashion, cotton clothing, cotton scarves, tote bags and pillow cases.
Traditional Rajasthani Block Print
Woodblock printing techniques were long established in China before becoming popular in many states of India, most famously the state of Rajasthan in around the 12th century. The beautiful and intricate designs have become popular across the globe. The nature of hand block print means that imperfections sometimes occur which adds a unique feel to the printed textiles we use.
Take a look at our range of handwoven and block printed clothing.